Have you seen the Aesop stores, the ubiquitous brand of products used in every stylish bathroom possible? They are incredibly beautiful. Each one is unique and designed by a different designer.
I love that in contrast to other retailers, there is a sensitivity to the existing landscape, the building, the street. It is not a case of Aesop stamping their brand insistently into a new store. Instead it’s much more subtle, combining their own aesthetic with the already existing aesthetic taking into account the history of the space too. If only this was how other retailers considered store design! It would certainly lead to a much less homogenous high street.
You can read more about the ideas behind the Aesop store design philosophy in an interview with the founder of Aesop in this great interview I found on Dezeen here.
In ogling over the Aesop store designs, it’s come to my attention that they also have a really inspiring website documenting the design of each of their stores. They went live with it late last year. Using the site, you can easily search by store, materials used and any features. It’s a beautiful resource and can certainly be used for design inspiration.
The way the site is laid out, creates almost instant mood boards for you. How convenient! I have to say that the use of materials used in keeping with the brand are definitely right up my street. Plenty of lovely raw materials that I feel a real affinity with. I also like that the designer of each store is highlighted. So often I wonder who is behind the design of a space and it’s great that it’s easily searchable in this site.
It really is a lovely way to pay homage to the design of their retail spaces. All images were found on site, check it out here.