One stage that I've had a love hate relationship with during projects is when it comes to making mood boards. I find it difficult to edit ideas down. At this stage, it's like the world is your oyster and the design can go anywhere. Making a decision to say this is where it's going to go is tough! I often start with several different mood boards and then have to edit down.
Also, it can be such a time sucker searching for the right images. I know I've spent hours online searching for the right images to complete my boards. The choices can seem to be endless.
Indisputably though, mood boards are incredibly useful for conveying an idea - the theme and tone to a client. Even if it isn't something that you are going to share with your client, it's a useful personal tool which will help to keep you on track as you go through the design process. So given these things, I thought it would be nice to share three useful tips for putting one together.
One: Choose an image that you love
This is a good starting point for your board. When the options are overwhelming and possibilities endless, a central image that you are inspired by can really help you to keep your focus.
Two: Think about the focal point of your board
Which is the image that someones eye is going to focus on? Your board will look better if there is one dominant image. They eye usually gets drawn to one image initially and then moves around the board to take everything else in. Some useful guidance - if you are using images that have text, light (such as a fire) or someones eyes, this will end up becoming the focal point so do be aware of this!
Three: Consider placement
Will your images overlap or not? Will they be placed in a more structured format? Will they be balanced across the page, or will they skew to one side? These considerations will influence the feel of your board, your subsequent design.
These are some examples that I've found online. See in the below image how your eye gets instantly drawn to the girls eyes and then moves around to take in the rest of the board.
This moodboard is nicely balanced, incredibly moody. Here, you can see how your eye gets drawn to the text.
Finally, I've included this image because it's an interesting and unusual way to present a mood board with the visible tape and chip board backing. It might not work with every project or client, but it is something worth thinking about!